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September update: GPS, Design Team + Open Water

Dr Lex Mauger, James Hogg and Sophie Tyson. Leybourne Lake. Sept 2018....

September 10, 2018

SwimAR 'pool test' in the studio

Lots of people have been asking us what it looks like when you are wearing SwimAR.  It won't be long till some of you get to try it out for real.  But until then, we've put together some footage in our 'fake pool', here in the studio, to give you an impression of how it looks using our SwimAR prototype....

February 1, 2018

The Athletic Brain in the Pool

It won’t have escaped any triathlete that training in the pool lacks the immediate performance feedback available running or on your bike. “Real time feedback for athletes is really helpful for a number of reasons,” said Amit Katwala, author of The Athletic Brain. “When you are pushing at the edge of your ability to improve performance and get ‘in the zone’ it’s the real-time feedback that is crucial for an athlete to see the impact in the moment.”...

January 29, 2018

First pool test for SwimAR

Really exciting news from the team - the first pool test of the SwimAR prototype and it's a superb result! Most importantly - it's waterproof over a few lengths (huge sigh of relief from Mark)! One by one the team is testing it out underwater to experience for ourselves real-time feedback on our swim......

January 28, 2018

Living up to the hype

Anyone following this year's announcements at CES (Consumer Electronics Show), Las Vegas, will have noticed the event was overflowing with smartglasses. There were new products from well-known companies like Vuzix, Epson and Samsung and a whole load of new entries such as ThirdEye and Lucyd. All of these products promise the consumer the superhuman-like ability to see information in their eye-line that would otherwise be invisible. Some, like Solos, are aiming at the sports market, others such a...

January 15, 2018

New Year's resolutions and an Escape from Alcatraz

We asked Julian Swan, one of the SwimAR creators, what's on his mind as he looks to 2018. "I don’t do New Year’s Resolutions but I do like to take some time to plan my year ahead and review my bucket list.  When it comes to sport related achievements, I know I have to set targets or goals, to keep focused on my training. Last year I didn’t sign up to any triathlons and this massively affected my training. There was always a work or social commitment that took priority here and there. ...

January 3, 2018

SwimAR in the spotlight at national exhibition

November 2017 was all about showcasing our SwimAR prototype at Innovate 2017 - the latest product in development from The Imagination Factory.  Along with a short video we made, giving swimmers a taste of what can be seen underwater with SwimAR, we took our working prototype outside of the 'factory door' for some dry land testing with keen swimmers. It won't be long and we will be pool testing with the waterproof version and we are on the look out for triathletes, swimme...

January 3, 2018 Posts 1-7 of 7 | Page

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