SwimAR in the spotlight at national exhibition

November 2017 was all about showcasing our SwimAR prototype at Innovate 2017 - the latest product in development from The Imagination Factory

Along with a short video we made, giving swimmers a taste of what can be seen underwater with SwimAR, we took our working prototype outside of the 'factory door' for some dry land testing with keen swimmers.

It won't be long and we will be pool testing with the waterproof version and we are on the look out for triathletes, swimmers and coaches who can see the benefits of real-time feedback in the pool and would like to know more. 

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SwimAR is an augmented reality heads up display for swimmers that can be attached to a regular pair of goggles. It uses Sony SmartEyeglass technology to provide real-time performance data to the wearer in a display that appears to float in front of the eyes. We've developed it in collaboration with the swimming community including Olympic medallist Leon Taylor, TeamGB triathletes and keen amateurs.

At a conservative estimate there are 3 million swimmers in the UK with 65,000 annually signing up to compete in triathlons. With such a large potential market we are keen to talk to people who would be interested in becoming commercial partners on this product.

Working closely with Sony, The Imagination Factory has progressed the design from concept through to a working demonstrator for in-pool testing, Winter 2017. It is patent pending: GB1618513.4 and we are planning to crowdfund the cost of production tooling to launch the product early 2018.


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