SwimAR was featured daily on stage at the Ideal Home Show 17, March – 2, April 2018. On one day, Callum Best demo'd SwimAR on the stage for visitors.
SwimAR features in the Evening Standard, London's paper, following our launch at the Wearable Technology Show, London. March 13, 2018.
SwimAR was reviewed extensively on popular website Wareable, during the Wearable Technology Show. March 13, 2018 alongside a number of other developer websites worldwide.
VIDEO: Our three creators talk about the design journey so far and pool testers review SwimAR.
VIDEO: Start at 5:07. SwimAR gets airtime on GTN YouTube channel for triathletes.
VIDEO: See SwimAR in action. The latest product to come out of The Imagination Factory.
VIDEO: Using our fake pool in the studio, you can get an impression of how it will look underwater for our pool testers.
VIDEO: The inventor, Julian, gets to try it out for the first time.
VIDEO: Really exciting moment for the team - the first pool test of the SwimAR prototype and it's a superb result!
Some background to Smartglass tech and why we chose to partner with Sony.
Immediate feedback in the pool helps swimmers harness the 'athletic' brain.
VIDEO: Five swimmers, coaches and triathletes let you know what they thought, trying SwimAR out for the first time.
VIDEO: From flash of inspiration to a design ready to launch - a whistle stop tour.
VIDEO: Mark Hester, Imagination Factory shares the vision for SwimAR at Innovate2016