Great review of SwimAR by Chris Fox on BBC. September 2019.
Red Bull Amaphiko made a video all about SwimAR
SpringWise, globally respected source of innovation intelligence - features SwimAR
Createch report: a who's who guide of companies at the forefront of Createch, features SwimAR, p44
FutureSource's report features SwimAR, p19
London SportTech Report 2019: insights and interviews for investors, features SwimAR CEO Mark, p27
September 2018: As part of the GPS development this month, we've studied the accuracy of open water swimmers following a course without any technological input.
VIDEO: SwimAR team features alongside a superb cohort of other businesses at an exclusive investor showcase for businesses graduating from Augmentor 2018
VIDEO: In June we met the other teams and mentors involved in Augmentor 2018 to find out more about what's in store for SwimAR.
SwimAR was reviewed extensively on popular website Wareable, during the Wearable Technology Show. March 13 2018 alongside a number of other developer websites worldwide.
SwimAR features in the Evening Standard, London's paper, following our launch at the Wearable Technology Show, London. March 13, 2018.
SwimAR was featured daily on stage at the Ideal Home Show 17, March – 2, April 2018. On one day, Callum Best demo'd SwimAR on the stage for visitors.
VIDEO: See SwimAR in action. The latest product to come out of The Imagination Factory.
VIDEO: Our three creators talk about the design journey so far and pool testers review SwimAR.
VIDEO: Start at 5:07. SwimAR gets airtime on GTN YouTube channel for triathletes.
Some background to Smartglass tech and why we chose to partner with Sony.
Immediate feedback in the pool helps swimmers harness the 'athletic' brain.
Digital Catapult selects SwimAR for opportunity to accelerate business adoption and investment in the immersive sector in the UK.
VIDEO: From flash of inspiration to a design ready to launch - a whistle stop tour.
VIDEO: Mark Hester, Imagination Factory shares the vision for SwimAR at Innovate2016
VIDEO: Five swimmers, coaches and triathletes let you know what they thought, trying SwimAR out for the first time.
VIDEO: Using our fake pool in the studio, you can get an impression of how it will look underwater for our pool testers.
VIDEO: Really exciting moment for the team - the first pool test of the SwimAR prototype and it's a superb result!
VIDEO: The inventor, Julian, gets to try it out for the first time.